Kenzo Perfume wins Grand Prix at Epica Awards

Spike Jonze’s witty and bizarre film for Kenzo Perfume has won the Film Grand Prix at the 2016 Epica Awards, the only ad awards scheme to be judged by journalists. Other big winners include Tourism Ireland, ING, Norwegian airlines, and the Belgian Alzheimer’s society, Alzheimerliga.

The Grand Prix winners at this year’s Epica Awards offer a snapshot of the wide variety of creative ideas that make up the advertising industry today. A traditional print ad sits alongside a data driven art project, a beautifully shot film and a tourism project that saw the creation of ten, immaculately crafted doors. Advertising today is complex, sometimes confusing, but still throws up great pieces of work.

Judged solely by journalists, the discussions of what should pick up the major awards threw up inevitable debates, which this year often centred around the merits of projects that looked amazing on the surface (and in the case studies) but were still at prototype stage. This is a challenge for all award schemes now: discovering where the ‘truth’ in a piece of work may lie. In the end, with this jury, the decision was made to award the top gongs only to projects that were already out in the real world. As such the five winners should be somewhat familiar.

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